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" EMarketing eXcellence : "
P.R. Smith and Dave Chaffey.
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BL
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| Record Number
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1005682
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| Doc. No
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b760052
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| Main Entry
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Smith, P. R., (Paul Russell),1957-
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| Title & Author
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EMarketing eXcellence : : the heart of business /\ P.R. Smith and Dave Chaffey.
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| Edition Statement
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2nd ed.
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| Publication Statement
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Oxford ;Burlington, MA :: Elsevier Butterworth-Heinemann,, 2005.
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| Series Statement
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E-marketing essentials
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| Page. NO
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xviii, 372 pages :: illustrations ;; 25 cm.
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| ISBN
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0750663596
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: 9780750663595
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| Notes
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Previous edition: 2002.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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Includes Web resources.
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| Contents
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Chapter 1. Introduction to e-marketing --Chapter 2. ReMix --Chapter 3. e-Models --Chapter 4. e-Customers --Chapter 5. e-Tools --Chapter 6. Site design --Chapter 7. Traffic building --Chapter 8 E-CRM --Chapter 9. E-business chapter 10. E-planning.
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| Abstract
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As with the rest of the "Emarketing Essentials" series, the key features of "Emarketing Excellence" are that it is: Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation; Practical - case studies from B2C, B2B, NfP, large and small organisations as practical - UK and European emphasis; Balanced - insights based on industry research, reports and some academic work where appropriate; Also a range of viewpoints - not just the author's view, but also other leading opinion formers; Dynamic - content is bang up-to-date and with web links for every chapter showing readers where they can go to stay up-to-date; Accessible - Relevant to all marketers whether specialising in e-marketing or marketing managers or marketing assistants looking to work smarter; Successful - The first ed has sold 3,700 copies. It provides guidance on how to write, edit and publish more effective content for the online readership. It is set out in a clearly structured style to ensure the points being made are easily accessible.
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| Subject
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Internet marketing.
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| Subject
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Internet marketing.
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| Dewey Classification
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658.8002854678
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| LC Classification
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HF5415.1265.S615 2005
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| Added Entry
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Chaffey, Dave,1963-
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