| Document Type
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BL
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| Record Number
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1005686
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| Doc. No
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b760056
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| Main Entry
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Vitale, Joe,1953-
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| Title & Author
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Buying trances : : a new psychology of sales and marketing /\ Joe Vitale.
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| Publication Statement
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Hoboken, N.J. :: John Wiley & Sons,, ©2007.
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| Page. NO
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xxiv, 209 pages :: illustrations ;; 24 cm
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| ISBN
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0470095199
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: 9780470095195
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| Bibliographies/Indexes
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Includes bibliographical references (pages 187-199) and index.
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| Contents
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Got trance? -- The world's largest private collection of hypnosis books -- The man with the golden helmut -- The truth and why people buy -- The nude wizard of moneymaking appeal -- How I discovered the buying trance -- How to uncover someone's current trance -- The story of the portable empire -- Conversational trances: the four states of mind -- How to handle resistant prospects -- The 10-second trance induction -- Who else want to write a headline that always works?
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| Abstract
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Marketer Joe Vitale introduces readers to the most powerful secret of persuasion. He explains how salespeople can help customers enter a "buying trance"--A special mental state in which people are suggestible and pliant.
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| Subject
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Marketing-- Psychological aspects.
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| Subject
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Selling-- Psychological aspects.
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| Subject
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Marketing-- Psychological aspects.
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| Subject
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Selling-- Psychological aspects.
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| Dewey Classification
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658.8001/9
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| LC Classification
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HF5438.8.P75V58 2007
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| NLM classification
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F713.55clc
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