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" Trading up : "
Michael J. Silverstein and Neil Fiske, with John Butman.
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BL
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| Record Number
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1005728
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| Doc. No
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b760098
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| Main Entry
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Silverstein, Michael J.
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| Title & Author
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Trading up : : why consumers want new luxury goods--and how companies create them /\ Michael J. Silverstein and Neil Fiske, with John Butman.
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| Edition Statement
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Rev. ed.
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| Publication Statement
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New York :: Portfolio,, 2005.
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| Page. NO
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xviii, 300 pages :: illustrations ;; 24 cm
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| ISBN
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1591840139
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: 1591840805
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: 9781591840138
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: 9781591840800
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| Notes
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Includes index.
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| Contents
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Preface / by Leslie Wexner -- Trading up to new luxury : an overview -- The spenders and their needs : sociodemographics, emotional drivers -- The creators and their goods : definitions, forces, practices -- Inside the new American home : retailers, appliance innovators -- Eating as an emotional experience : Panera, The Cheesecake Factory, Trader Joe's -- Awakening the American palate to wine : Kendall-Jackson -- The world is a sexy place : Victoria's Secret -- The old world in new luxury bottles : Belvedere, Boston Beer -- Demonstrably superior and pleasingly different : Callaway -- Only the best for members of the family : American Girl, pet food -- A cautionary tale of an old luxury brand : Cadillac -- The opportunity : growth areas, a work plan -- A call to action.
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| Abstract
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"What are the financial and emotional pressures and social forces that drive product choices? What are the benefits that qualify a premium-price product or service for mass acceptance? And how can an established producer create a successful mass luxury brand?" "In Trading Up, a world-class team of consultants explores these questions and shows how companies create premium brands that appeal to the mass-market consumer. The book is teeming with ideas that are relevant to product developers, business strategists, marketers, and social critics as well as consumers themselves."--Jacket.
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| Subject
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Cost and standard of living-- United States.
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Luxury.
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Quality of products-- United States.
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Consumers' preferences-- United States.
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Cost and standard of living-- United States.
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Cost and standard of living.
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Luxuries-- United States.
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Luxury.
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Quality of products-- United States.
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Quality of products.
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Consumentengedrag.
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Merkartikelen.
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Weelde.
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United States.
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| Dewey Classification
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339.4/7/0973
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| LC Classification
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HB841.S55 2005
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| NLM classification
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85.40bcl
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| Added Entry
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Butman, John.
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Fiske, Neil.
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