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" Citizen brand : "


Document Type : BL
Record Number : 1005849
Doc. No : b760219
Main Entry : Gobé, Marc.
Title & Author : Citizen brand : : 10 commandments for transforming brands in a consumer democracy /\ Marc Gobé.
Publication Statement : New York :: Allworth Press,, ©2002.
Page. NO : 1 online resource (xxxvii, 249 pages) :: illustrations
ISBN : 158115240X
: : 158115299X
: : 1621531937
: : 9781581152401
: : 9781581152999
: : 9781621531937
Bibliographies/Indexes : Includes bibliographical references (pages 233-235) and index.
Contents : Introduction : citizen brands in a consumer democracy -- Evolve from consumers to people -- Evolve from honesty to trust -- Evolve from product to experience -- Evolve from quality to preference -- Evolve from notoriety to aspiration -- Evolve from identity to personality -- Evolve from function to feel -- Evolve from ubiquity to presence -- Evolve from communication to dialogue -- Evolve from service to relationship -- Conclusion : a final note on citizen brandship.
Subject : Brand name products.
Subject : Branding (Marketing)
Subject : Consumers' preferences.
Subject : Motivation research (Marketing)
Subject : Brand name products.
Subject : Branding (Marketing)
Subject : BUSINESS ECONOMICS-- Advertising Promotion.
Subject : Consumers' preferences.
Subject : Motivation research (Marketing)
Dewey Classification : ‭658.8/27‬
LC Classification : ‭HD69.B7‬‭G6 2002‬
Parallel Title : Ten commandments for transforming brands in a consumer democracy
: : 10 commandments for transforming brands in a consumer democracy
copyhttps://lib.clisel.com/site/catalogue/1005849
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