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" Enterprise : "
Robin Lowe and Sue Marriott.
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BL
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| Record Number
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1006540
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| Doc. No
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b760910
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| Main Entry
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Lowe, Robin,1945-
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| Title & Author
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Enterprise : : entrepreneurship and innovation : concepts, contexts and commercialization /\ Robin Lowe and Sue Marriott.
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| Edition Statement
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1st ed.
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| Publication Statement
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Oxford ;Burlington, MA :: Elsevier Butterworth-Heinemann,, 2006.
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| Page. NO
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xxv, 444 pages :: illustrations ;; 25 cm
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| ISBN
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0750669209
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: 9780750669207
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Ch. 1. What is enterprise and where do we find it? -- Ch. 2. What entrepreneurs are like, and what they do -- Ch. 3. Innovation and its management -- Ch. 4. Learning, decision-making and leadership -- Ch. 5. The personal enterprise environment -- Ch. 6. The enterprise environment and the entrepreneurial response -- Ch. 7. The social, public and not-for-profit context -- Ch. 8. Multicultural entrepreneurship -- Ch. 9. Opportunity identification and solution development -- Ch. 10. Enterprise planning and risk management -- Ch. 11. Getting started : creating the organization, obtaining resources and reaching breaching break-even -- Ch. 12. Enterprise strategies and fast growth.
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| Abstract
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The authors here discuss the factors that should be taken into account when starting up a new business. However, a key factor of this book is the emphasis on the learning and decision-making processes of entrepreneurs.
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| Subject
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Entrepreneurship.
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| Subject
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Entrepreneurship.
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| Dewey Classification
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658.421
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| LC Classification
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HD62.5.L69 2006
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| Added Entry
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Marriott, Sue.
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