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" Radio : "
Steve Warren.
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BL
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| Record Number
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1006696
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| Doc. No
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b761066
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| Main Entry
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Warren, Steve,1945-
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| Title & Author
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Radio : : the book /\ Steve Warren.
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| Edition Statement
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4th ed.
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| Publication Statement
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Amsterdam ;Boston :: Focal Press,, ©2005.
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| Page. NO
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1 online resource (xiv, 225 pages) :: illustrations
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| ISBN
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0080497969
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: 0240806964
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: 1136035095
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: 1136035133
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: 9780080497969
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: 9780240806969
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: 9781136035098
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: 9781136035135
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0240806964
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9781138174252
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| Contents
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Ch. 1. The listeners -- ch. 2. Basic radio realities -- ch. 3. Radio as a career -- ch. 4. The music and the talk -- ch. 5. Research -- ch. 6. Branding and marketing -- ch. 7. Promotions -- ch. 8. The station's personnel -- ch. 9. Other radio media -- ch. 10. Wrap-up -- ch. 11. Christmas programming.
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| Abstract
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As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this ""cheat-sheet"" for the radio programmer includes practical advice regarding:·Radio as a career--from tips on getting.
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| Subject
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Radio broadcasting.
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| Subject
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Radio broadcasting.
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| Subject
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TECHNOLOGY ENGINEERING-- Radio.
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| Dewey Classification
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384.54
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| LC Classification
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PN1991.5.W37 2005eb
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