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" Complete web monitoring / "
Alistair Croll and Sean Power.
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BL
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| Record Number
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1006699
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| Doc. No
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b761069
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| Main Entry
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Croll, Alistair.
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| Title & Author
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Complete web monitoring /\ Alistair Croll and Sean Power.
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| Edition Statement
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1st ed.
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| Publication Statement
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[Beijing] ;[Cambridge [Mass.] :: [O'Reilly],, [©2009]
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| Page. NO
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1 online resource (xxvi, 634 pages) :: illustrations
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| ISBN
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0596550863
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: 0596551355
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: 9780596550868
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: 9780596551353
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0596155131
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0596804083
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9780596155131
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9780596804084
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| Bibliographies/Indexes
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Includes index.
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| Contents
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pt. 1. The business of web monitoring. Why watch websites? -- What business are you in? -- What could we watch? -- The four big questions -- pt. 2. Web analytics, usability, and the voice of the customer. What did they do?: Web analytics -- How did they do it?: Monitoring web usability -- Why did they do it?: Voice of the customer -- pt. 3. Web performance and end user experience. Could they do it?: End user experience management. Could they do it?: Synthetic monitoring -- Could they do it?: Real user monitoring -- pt. 4. Online communities, internal communities, and competitors. What did they say?: Online communities -- Why care about communities? -- The anatomy of a conversation -- Tracking and responding -- Internally focused communities -- What are they plotting?: Watching your competitors -- pt. 5. Putting it all together -- What's next?: The future of web monitoring.
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| Abstract
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Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis. Find out your market's motivations with voice-of-the-customer research. Measure the health and availability of your website with synthetic testing and real-user monitoring. Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators. Understand how to assemble this data into clear reports tailored to your organization and audience.
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| Subject
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Web site development.
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Web usage mining.
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COMPUTERS-- Digital Media-- General.
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COMPUTERS-- Interactive Multimedia.
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COMPUTERS-- Web-- Site Design.
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COMPUTERS-- Web-- User Generated Content.
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Web site development.
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Web site development.
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Web usage mining.
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Web usage mining.
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| Dewey Classification
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006.7
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| LC Classification
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ZA4235
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| Added Entry
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Power, Sean.
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