| Document Type
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BL
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| Record Number
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1006734
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| Doc. No
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b761104
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| Main Entry
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Westwood, John,1947-
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| Title & Author
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30 minutes to write a marketing plan /\ John Westwood.
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| Publication Statement
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London :: Kogan Page,, 1997.
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| Page. NO
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1 online resource (64 pages)
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| ISBN
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0585443017
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: 159734303X
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: 9780585443010
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: 9781597343039
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0749423633
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| Contents
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1 What is Marketing Planning?; 2 Situation Analysis; 3 Objectives, Strategies and Action Plans; 4 Distribution, Promotion and Budgets; 5 Writing the Plan; 6 Presenting the Plan, Follow-up and Revision.
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| Abstract
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What are the aims of your marketing department? Do you think further ahead than the next campaign? Get to grips with the ins and outs of researching, preparing and writing a marketing plan in just 30 minutes. This practical pocket book will show you how to: identify your marketing objectives; turn those objectives into strategies; set budgets and stick to them; write and present the plan. Create an effective, achievable plan that will improve results with this 30 minute guide!
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| Subject
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Business writing-- Technique.
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| Subject
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Marketing-- Management.
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BUSINESS ECONOMICS-- Distribution.
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| Subject
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BUSINESS ECONOMICS-- Marketing-- General.
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| Subject
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Marketing-- Management.
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.13.W47 1997eb
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| Parallel Title
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Thirty minutes to write a marketing plan
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