| Document Type
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BL
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| Record Number
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1006812
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| Doc. No
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b761182
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| Main Entry
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Worth, Michael J.
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| Title & Author
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Leading the campaign : : advancing colleges and universities /\ Michael J. Worth.
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| Publication Statement
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Lanham :: Rowman & Littlefield ;[Washington, DC] :: In partnership with the American Council on Education,, ©2010.
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| Series Statement
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American Council on Education series on higher education
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| Page. NO
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1 online resource (xii, 183 pages) :: illustrations.
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| ISBN
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1282505572
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: 1607096498
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: 160709651X
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: 9781282505575
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: 9781607096498
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: 9781607096511
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9781607096498
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Introduction; Ch01. The Comprehensive Campaign; Ch02. Campaign Phases: Key Decisions and Tasks; Ch03. The Campaign Team; Ch04. Campaign Goals, Priorities, and Objectives; Ch05. Campaign Resources and Policies; Ch06. Executing the Campaign; Ch07. The Art of Fundraising; Ch08. Post-Campaign Evaluation, Planning, and Stewardship; Ch09. Campaign Communicationsand Events; Conclusion; Index; About the Author.
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| Abstract
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The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This book discusses fundamental campaign principles, but is not intended as a how-to guide. Rather, its emphasis is on the strategic decisions that a campaign requires and on campaign leadership. It will be of interest to trustees, advancement professionals, and others concerned with the future of colleges.
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| Subject
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Educational fund raising-- United States.
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Educational leadership-- United States.
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| Subject
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State universities and colleges-- United States-- Finance.
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| Subject
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EDUCATION-- Finance.
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Educational fund raising.
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Educational leadership.
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| Subject
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State universities and colleges-- Finance.
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| Subject
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United States.
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| Dewey Classification
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371.2/06
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| LC Classification
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LB2336.W69 2010eb
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