| Document Type
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BL
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| Record Number
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1006913
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| Doc. No
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b761283
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| Main Entry
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Gibbs, Richard,1955-
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| Title & Author
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Strategic alliances marketing partnerships : : gaining competitive advantage through collaboration and partnering /\ Richard Gibbs and Andrew Humphries.
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| Publication Statement
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London ;Philadelphia :: Kogan Page,, 2009.
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| Page. NO
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1 online resource (xii, 235 pages) :: illustrations, plans
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| ISBN
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0749456094
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: 9780749456092
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0749454849
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9780749454845
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| Bibliographies/Indexes
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Includes bibliographical references (pages 227-228) and index.
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| Contents
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Half title page; Praise for Strategic Alliances; Title page; Imprint; Contents; About the authors; Foreword; Introduction: Placing a value on your key commercial partnerships; Chapter 1 The business of partnering; Chapter 2 The evolution of partnership-driven business strategies; Chapter 3 The obstacles and drivers of successful partnerships; Chapter 4 Relationship marketing: a 'new-old' theory of business relationships; Chapter 5 Understanding partnership and alliance dynamics; Chapter 6 Working hard at the 'soft' factors; Chapter 7 The Gibbs+Humphries Partnership Types.
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| Abstract
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Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partne.
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| Subject
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Marketing.
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Relationship marketing.
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Strategic alliances (Business)
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BUSINESS ECONOMICS-- Industrial Management.
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BUSINESS ECONOMICS-- Management Science.
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BUSINESS ECONOMICS-- Management.
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BUSINESS ECONOMICS-- Organizational Behavior.
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| Subject
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Marketing.
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Relationship marketing.
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| Subject
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Strategic alliances (Business)
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| Dewey Classification
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658/.046
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| LC Classification
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HD69.S8G53 2009eb
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| Added Entry
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Humphries, Andrew,1949-
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| Parallel Title
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Strategic alliances and marketing partnerships
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