| Document Type
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BL
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| Record Number
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1006996
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| Doc. No
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b761366
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| Main Entry
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Furlong, Mary S.
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| Title & Author
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Turning silver into gold : : how to profit in the new boomer marketplace /\ Mary Furlong.
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| Publication Statement
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Upper Saddle River, N.J. :: FT Press,, ©2007.
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| Page. NO
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xvi, 283 pages :: illustrations ;; 24 cm
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| ISBN
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0131856987
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: 9780131856981
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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A global overview of the boomer market -- The business of health -- Travel : an adventure for the heart, mind, and soul -- It's your passion : make it happen --Sex and romance : I'll have what she's having -- Jeans, jeans, you're young and alive -- Gimme shelter- and a whole lot more -- A family of our own choosing -- Eldercare : the new midlife crisis -- Financing your dream -- On the age beat : the media and the message -- Growing the boomer business : sales and marketing strategies that really work -- The class act : gold at the end of the rainbow.
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| Abstract
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"As they age, America's 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the world's number one authority on marketing to "post-50" baby boomers offers a complete blueprint for profiting from that opportunity. Dr. Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers powerful insight into baby boomers' new lifestage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work - and the new brand choices they're about to make."--Jacket.
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| Subject
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Baby boom generation-- United States.
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Consumer behavior-- United States.
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Investments-- United States.
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Older consumers-- United States.
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Target marketing-- United States.
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Baby boom generation-- United States.
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Baby boom generation.
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Consumer behavior-- United States.
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Consumer behavior.
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Investments-- United States.
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Investments.
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Older consumers-- United States.
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Older consumers.
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Target marketing-- United States.
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Target marketing.
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Verbraucherverhalten
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Babyboomers.
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Marketing.
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United States.
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USA.
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.127.F87 2007
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| NLM classification
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85.40bcl
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F737.123clc
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QW 300rvk
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