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" The entertainment marketing revolution : "
Al Lieberman, with Patricia Esgate.
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BL
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| Record Number
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1007018
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| Doc. No
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b761388
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| Main Entry
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Lieberman, Al.
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| Title & Author
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The entertainment marketing revolution : : bringing the moguls, the media, and the magic to the world /\ Al Lieberman, with Patricia Esgate.
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| Publication Statement
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Upper Saddle River, N.J. :: Financial Times Prentice Hall,, ©2002.
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| Series Statement
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Financial Times Prentice Hall books
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| Page. NO
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xxxiii, 345 pages ;; 24 cm.
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| ISBN
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0130293504
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: 9780130293503
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Foreword -- Introduction -- Peeling the onion : entertainment marketing basics -- People, power, and players -- Movies : Wannasee, haftasee, and mustsee -- Network TV, syndication, and radio 65 -- Cable television and direct broadcast satellite : basic, premium, and pay-per-view -- Publishing : the printed word -- Music -- Sports -- Travel and tourism -- Location-based entertainment and experiential branding -- Changes and challenges -- Conclusion : where do we go from here?
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| Subject
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Mass media-- Marketing.
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Mass media-- Marketing.
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Amusement.
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Cultuurindustrie.
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Marketing.
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| Dewey Classification
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302.23/068/8
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| LC Classification
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P96.M36L54 2002
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| NLM classification
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85.40bcl
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| Added Entry
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Esgate, Patricia.
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