| Document Type
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BL
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| Record Number
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1007144
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| Doc. No
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b761514
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| Main Entry
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Brands, Robert F.,1957-
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| Title & Author
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Robert's rules of innovation : : a 10-step program for corporate survival /\ Robert F. Brands ; with Martin J. Kleinman.
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| Publication Statement
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Hoboken, N.J. :: John Wiley & Sons,, ©2010.
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| Page. NO
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1 online resource (xii, 212 pages) :: illustrations
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| ISBN
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0470620978
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: 0470620986
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: 1282550896
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: 6612550899
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: 9780470620977
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: 9780470620984
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: 9781282550896
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: 9786612550898
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9780470596999
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Robert's Rules of Innovation: A 10-Step Program for Corporate Survival; Contents; Introduction; Chapter 1: Innovation, Survival, and the ''Aha!'' Moment; Chapter 2: The Innovator's Manifesto: Robert's Rules of Innovation; Chapter 3: The Innovation Audit: The Invaluable Discovery Process That Sets the Stage for Action; Chapter 4: Innovation Emancipation: Keys to Freeing Your Inner Innovator; Chapter 5: Innovation in the Time of Multinational Teams; Chapter 6: Patently Obvious: The Care and Feeding of Your Intellectual Property; Chapter 7: Innovation Implementation.
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| Abstract
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From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation. In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's " innovate or die" world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation. Robert's Rules of Innovation simply, intelligently, and entertainingly creates order from the chaos imposed by today's misguided mandate for " addition by subtraction" profitability. Concise.
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Diffusion of innovations-- Management.
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New products.
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Organizational change.
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Technological innovations-- Management.
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BUSINESS ECONOMICS-- Structural Adjustment.
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New products.
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Organizational change.
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Technological innovations-- Management.
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| Dewey Classification
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658.4/063
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| LC Classification
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HF5415.153.B725 2010eb
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| Added Entry
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Kleinman, Martin J.
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