|
" Media promotion and marketing for broadcasting, cable, and the Internet / "
edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
1007295
|
| Doc. No
|
:
|
b761665
|
| Title & Author
|
:
|
Media promotion and marketing for broadcasting, cable, and the Internet /\ edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.
|
| Edition Statement
|
:
|
5th ed.
|
| Publication Statement
|
:
|
Amsterdam ;Boston :: Elsevier/Focal Press,, ©2006.
|
| Page. NO
|
:
|
xiv, 335 pages :: illustrations ;; 23 cm
|
| ISBN
|
:
|
0240807626
|
|
|
:
|
: 9780240807621
|
| Notes
|
:
|
Revised edition of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002.
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references (pages 321-323) and index.
|
| Contents
|
:
|
1. Promoting the Media: Scope and Goals / Susan Tyler Eastman, Douglas A. Ferguson, and Robert A. Klein -- 2. Marketing Radio / Gregory D. Newton -- 3. Local Television Promotion: News, Syndication, and Sales / Douglas A. Ferguson and William J. Adams -- 4. Management, Research, and Budgeting for Promotion / Michael O. Wirth and Ronald J. Rizzuto -- 5. Designing On-Air, Print, and Online Promotion / Susan Tyler Eastman -- 6. Network Television Promotion / Douglas A. Ferguson -- 7. Cable Marketing and Promotion / Robert A. Klein -- 8. New Media Promotion / Stephen Masiclat and Robert A. Klein -- 9. Promotion in Public Television and Radio / Robert K. Avery and Mary L. Dickson -- 10. Global Promotion and Marketing of Television / Robert V. Bellamy, Jr. and James B. Chabin.
|
| Abstract
|
:
|
This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.
|
| Subject
|
:
|
Cable television-- Marketing.
|
| Subject
|
:
|
Radio broadcasting-- Marketing.
|
| Subject
|
:
|
Television broadcasting-- Marketing.
|
| Subject
|
:
|
Internet-- Marketing.
|
| Subject
|
:
|
Radio-- Marketing.
|
| Subject
|
:
|
Radiodiffusion-- Marketing.
|
| Subject
|
:
|
Télédistribution-- Marketing.
|
| Subject
|
:
|
Télévision-- Marketing.
|
| Subject
|
:
|
Cable television-- Marketing.
|
| Subject
|
:
|
Radio broadcasting-- Marketing.
|
| Subject
|
:
|
TECHNOLOGY ENGINEERING-- Television Video.
|
| Subject
|
:
|
Telemarketing
|
| Subject
|
:
|
Television broadcasting-- Marketing.
|
| Dewey Classification
|
:
|
384.55068/8
|
| LC Classification
|
:
|
HE8689.7.M37P76 2006
|
| NLM classification
|
:
|
QP 650rvk
|
| Added Entry
|
:
|
Eastman, Susan Tyler.
|
|
|
:
|
Ferguson, Douglas A.
|
|
|
:
|
Klein, Robert A.,1928-
|
| |