| Document Type
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BL
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| Record Number
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1007745
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| Doc. No
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b762115
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| Main Entry
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Dorsey, Margaret E., (Margaret Ellen),1973-
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| Title & Author
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Pachangas : : borderlands music, U.S. politics, and transnational marketing /\ by Margaret E. Dorsey.
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| Edition Statement
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1st ed.
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| Publication Statement
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Austin :: University of Texas Press,, ©2006.
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| Page. NO
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1 online resource (x, 235 pages) :: illustrations
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| ISBN
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0292796269
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: 9780292796263
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0292706901
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0292709617
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9780292706903
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9780292709614
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| Bibliographies/Indexes
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Includes bibliographical references (pages 207-222) and index.
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| Contents
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Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.
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| Subject
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Business and politics-- Texas, South.
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Campaign funds-- Texas.
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Corporate sponsorship-- Texas, South.
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Festivals-- Texas, South.
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Affaires et politique-- Texas (Sud)
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Caisses électorales-- Texas (Sud)
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Fêtes-- Texas (Sud)
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Marketing politique-- Texas (Sud)
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Parrainage publicitaire-- Texas (Sud)
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| Subject
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Business and politics.
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Campaign funds.
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Corporate sponsorship.
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Festivals.
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Finanzierung
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Manners and customs.
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POLITICAL SCIENCE-- Political Process-- General.
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SOCIAL SCIENCE-- Anthropology-- General.
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Wahlkampf
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Texas, South, Social life and customs.
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Texas (Sud), Mœurs et coutumes.
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South Texas.
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Texas, Süd
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| Subject
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Texas.
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| Dewey Classification
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324.7/8/09764
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| LC Classification
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JK1991.5.T4D67 2006eb
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