| Document Type
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BL
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| Record Number
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1007760
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| Doc. No
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b762130
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| Main Entry
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Fenn, Donna.
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| Title & Author
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Upstarts : : how GenY entrepreneurs are rocking the world of business and 8 ways you can profit from their success /\ Donna Fenn.
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| Publication Statement
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New York :: McGraw-Hill,, ©2010.
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| Page. NO
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xiii, 258 pages :: illustrations ;; 24 cm
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| ISBN
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0071601880
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: 9780071601887
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| Bibliographies/Indexes
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Includes bibliographical references (pages 245-249) and index.
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| Contents
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Extreme collaborators : building cooperative tribes to compete -- Technology mavens : technology is the great enabler and the best differentiator -- Game changers : disrupting the status quo and altering the playing field -- Market insiders : marketing fast and furiously to their own generation -- Brand builders : a brand is a dialogue, not a monologue -- Social capitalists : capitalism and social mission make a lovely couple -- Workplace renegades : redefining the world of work -- Morph masters : knowing how to morph, scale, and grow up -- The future of upstarts -- Upstarts survey -- Expert advice for upstarts from rock star entrepreneurs.
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| Abstract
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They're the largest group of self-starters in the history of the planet, and they're not only starting businesses at a faster rate than any other generation, they're the Holy Grail for every company looking for the hottest new market to sell to. This eye-opening book reveals eight important lessons every marketer and entrepreneur can learn from these upstarts.
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| Subject
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Generation Y.
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| Subject
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New business enterprises, Handbooks, manuals, etc.
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| Subject
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Business and Management.
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| Subject
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Generation Y.
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| Subject
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New business enterprises.
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| Dewey Classification
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658.02/2
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| LC Classification
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HD62.5.F46 2010
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| NLM classification
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85.00bcl
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