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" Hospitality marketing : "


Document Type : BL
Record Number : 1007883
Doc. No : b762253
Main Entry : Bowie, David,1951-
Title & Author : Hospitality marketing : : an introduction /\ David Bowie and Francis Buttle.
Publication Statement : Oxford [United Kingdom] ;Burlington, MA :: Elsevier Butterworth-Heinemann,, 2004.
: , ©2004
Page. NO : 350 pages :: illustrations ;; 25 cm
ISBN : 0750652454
: : 9780750652452
Bibliographies/Indexes : Includes bibliographical references and index.
Abstract : "Hospitality Marketing: An introduction is ideal for those new to the topic of marketing. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages."--BOOK JACKET.
Subject : Hospitality industry-- Marketing.
Subject : Hotels-- Marketing.
Subject : Accueil (Tourisme)-- Marketing.
Subject : Hôtels-- Marketing.
Subject : Gastgewerbe
Subject : Hospitality industry-- Marketing.
Subject : Hotels-- Marketing.
Subject : Marketing
Subject : Gastgewerbe.
Subject : Marketing.
Subject : Horeca.
Subject : Marketing.
Dewey Classification : ‭647.0688‬
: ‭647.940688‬
LC Classification : ‭TX911.3.M3‬‭B69 2004‬
NLM classification : ‭49.55‬bcl
: ‭85.40‬bcl
: ‭QQ 946‬rvk
: ‭QQ 960‬rvk
Added Entry : Buttle, Francis
copyhttps://lib.clisel.com/site/catalogue/1007883
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