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" Corporate public affairs : "


Document Type : BL
Record Number : 1008023
Doc. No : b762393
Main Entry : Lerbinger, Otto.
Title & Author : Corporate public affairs : : interacting with interest groups, media, and government /\ Otto Lerbinger.
Publication Statement : Mahwah, N.J. :: Lawrence Erlbaum,, ©2006.
Series Statement : LEA's communication series
Page. NO : 1 online resource (xviii, 477 pages)
ISBN : 1410617262
: : 9781410617262
: 0805856420
: 0805856439
Bibliographies/Indexes : Includes bibliographical references and indexes.
Contents : An overview of corporate public affairs -- Interest group strategies and forms of opinion -- Conflict resolution : mediation and negotiation -- Proactive media relations -- Gaining semicontrol over the media : broadcast appearances -- Gaining complete control over the media : advocacy advertising -- Holding the media accountable and suing -- Bypassing the news media : direct communication -- Direct lobbying -- Grassroots lobbying -- Electoral activities -- Litigation communication -- Ascendancy of corporate power -- Constructing a competitive political marketplace -- Heeding the public interest.
Abstract : Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions.
Subject : Corporations-- Political activity.
Subject : Corporations-- Public relations.
Subject : Social responsibility of business.
Subject : Entreprises-- Relations publiques.
Subject : Entreprises-- Responsabilité sociale.
Subject : Sociétés-- Activité politique.
Subject : BUSINESS ECONOMICS-- Public Relations.
Subject : Corporations-- Political activity.
Subject : Corporations-- Public relations.
Subject : Media Studies.
Subject : Öffentlichkeitsarbeit
Subject : Social responsibility of business.
Subject : Unternehmen
Dewey Classification : ‭659.2/85‬
LC Classification : ‭HD59‬‭.L47 2006eb‬
copyhttps://lib.clisel.com/site/catalogue/1008023
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