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" Optimizing corporate portfolio management : "
Anand Sanwal.
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BL
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| Record Number
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1008097
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| Doc. No
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b762467
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| Main Entry
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Sanwal, Anand K.,1973-
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| Title & Author
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Optimizing corporate portfolio management : : aligning investment proposals with organizational strategy /\ Anand Sanwal.
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| Publication Statement
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Hoboken, N.J. :: John Wiley & Sons,, ©2007.
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| Page. NO
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1 online resource (xxvii, 190 pages) :: illustrations
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| ISBN
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0470149604
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: 1119196868
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: 1280935197
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: 661093519X
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: 9780470149607
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: 9781119196860
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: 9781280935190
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: 9786610935192
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0470126884
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9780470126882
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Overview of corporate portfolio management -- Why is CPM important? -- Framework for CPM success -- What should be considered an investment? -- Mismanaging your corporate investment portfolio : the seven (and a half) deadly sins -- Bringing CPM to your organization -- Four-step roadmap to CPM success -- Techniques and tools to optimize your corporate portfolio -- Applying CPM to functional areas within the organization -- Information technology -- Innovation/research and development -- Marketing/advertising and promotion -- Capital budgeting and capital expenditure -- Sales force -- Case studies -- American Express -- TransUnion -- Hewlett-Packard -- Cisco Systems -- State of Oregon Department of Human Services -- Appendix: Useful tools, frameworks, and practices to enable CPM -- Personnel survey : understanding current company practices and attitudes toward CPM -- HP's strategic financial analysis curriculum outline -- Useful information (diagrams, exhibits, and text) for building your CPM business case.
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| Abstract
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If where an organization allocates its resources determines its strategy, why is it that so few companies actively manage the resource allocation process? "Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy" goes beyond platitudes about why you should use corporate portfolio management (CPM) by offering a practical methodology to bring this powerful discipline to your organization."Optimizing Corporate Portfolio Management" takes an expansive view of where CPM can be utilized by demonstrating that it can be used across any business line, produ.
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| Subject
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Corporations-- Finance.
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Portfolio management.
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BUSINESS ECONOMICS-- Investments Securities-- General.
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Corporations-- Finance.
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Portfolio management.
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| Dewey Classification
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658.15/2
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| LC Classification
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HG4011.S324 2007eb
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