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" Essentials of corporate communication : "
Cees B.M. van Riel and Charles J. Fombrun.
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BL
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| Record Number
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1008317
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| Doc. No
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b762687
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| Main Entry
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Riel, C. B. M. van.
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| Title & Author
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Essentials of corporate communication : : implementing practices for effective reputation management /\ Cees B.M. van Riel and Charles J. Fombrun.
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| Publication Statement
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London ;New York :: Routledge,, 2007.
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| Page. NO
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xvi, 306 pages :: illustrations ;; 24 cm
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| ISBN
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0203390938
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: 041532825X
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: 0415328268
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: 1280918063
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: 9780203390931
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: 9780415328258
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: 9780415328265
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: 9781280918063
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| Bibliographies/Indexes
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Includes bibliographical references (pages 284-301) and index.
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| Contents
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Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
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| Abstract
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"This new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation, and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based toolbox to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European, and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Shell, Microsoft, Altria, and Johnson & Johnson."--Jacket.
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Communication in management.
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Corporate image.
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Corporations-- Public relations.
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Communication in management.
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Corporate image.
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Corporations-- Public relations.
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Kommunikation
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Management
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Kommunikation.
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Management.
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| Dewey Classification
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658.4/5
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| LC Classification
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HD30.3.R537 2007
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| NLM classification
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QP 345rvk
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QP 637rvk
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WIR 575fstub
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| Added Entry
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Fombrun, Charles J.
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