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" Ogilvy on advertising / "
David Ogilvy.
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BL
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| Record Number
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1008480
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| Doc. No
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b762850
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| Main Entry
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Ogilvy, David,1911-1999.
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| Title & Author
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Ogilvy on advertising /\ David Ogilvy.
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| Edition Statement
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1st Vintage books ed.
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| Publication Statement
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New York :: Vintage Books,, 1985, ©1983.
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| Page. NO
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224 pages :: illustrations (some color) ;; 25 cm
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| ISBN
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0330269852
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: 039472903X
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: 9780330269858
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: 9780394729039
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| Bibliographies/Indexes
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Includes bibliographical references (page 218) and index.
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| Contents
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Overture -- How to produce advertising that sells -- Jobs in advertising, and how to get them -- How to run an advertising agency -- How to get clients -- Open letter to a client in search of an agency -- Wanted: a renaissance in print advertising -- How to make TV commercials that sell -- Advertising corporations -- How to advertise foreign travel -- The secrets of success in business-to-business advertising -- Direct mail, my first love and secret weapon -- Advertising for good causes -- Competing with Procter & Gamble -- 18 miracles of research -- What little I know about marketing -- Is America still top nation? -- Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach -- What's wrong with advertising? -- I predict 13 changes.
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| Abstract
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An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years.
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| Subject
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Advertising.
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Publicité.
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Advertising.
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Advertising.
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Advertising.
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Publicité.
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Reclame.
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| Dewey Classification
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659.1
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| LC Classification
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HF5823.O36 1985
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| NLM classification
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85.40bcl
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F713.8clc
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