| Document Type
|
:
|
BL
|
| Record Number
|
:
|
1008592
|
| Doc. No
|
:
|
b762962
|
| Uniform Title
|
:
|
Identités visuelles.English
|
| Main Entry
|
:
|
Floch, Jean-Marie,1947-
|
| Title & Author
|
:
|
Visual identities /\ Jean-Marie Floch ; translated by Pierre van Osselaer and Alec McHoul.
|
| Publication Statement
|
:
|
London ;New York :: Continuum,, 2000.
|
| Page. NO
|
:
|
1 online resource (vii, 179 pages) :: illustrations
|
| ISBN
|
:
|
0826447392
|
|
|
:
|
: 1281298050
|
|
|
:
|
: 184714148X
|
|
|
:
|
: 9780826447395
|
|
|
:
|
: 9781281298058
|
|
|
:
|
: 9781847141484
|
|
|
:
|
0826447384
|
|
|
:
|
0826447392
|
|
|
:
|
9780826447388
|
|
|
:
|
9781847141484
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references (pages 172-174) and index.
|
| Contents
|
:
|
Introduction: from design to 'bricolage' -- Waterman and its doubles -- IBM and Apple's logo-centrism -- Michel Bras: telling how tastes talk -- Chanel changing: the total look -- Epicurean habitats -- Opinel: intelligence at knifepoint.
|
| Abstract
|
:
|
The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commercial signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commercial signs has tended to come from limited pos.
|
| Subject
|
:
|
Semiotics.
|
| Subject
|
:
|
Visual communication.
|
| Subject
|
:
|
LANGUAGE ARTS DISCIPLINES-- Communication Studies.
|
| Subject
|
:
|
Semiotics.
|
| Subject
|
:
|
Visual communication.
|
| Dewey Classification
|
:
|
302.2
|
| LC Classification
|
:
|
P99.F5913 2000eb
|