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" An introduction to international marketing : "


Document Type : BL
Record Number : 1008860
Doc. No : b763230
Main Entry : Lewis, Keith.
Title & Author : An introduction to international marketing : : a guide to going global /\ Keith Lewis and Matthew Housden.
Publication Statement : London :: Kogan Page,, 1998.
Series Statement : Marketing in action series
Page. NO : v, 186 pages :: illustrations ;; 24 cm.
ISBN : 0749422467
: : 9780749422462
Bibliographies/Indexes : Includes bibliographical references (pages 179-180) and index.
Abstract : This jargon-free introduction de-mystifies the language of international marketing, providing a guide that is both accessible and essentially practical in nature. You will find advice on how to market products and services internationally, and demonstrations in the form of case studies to show how these devices can work in the real world. The book is written in an authoritative and easily accessible way and will be useful to marketing practitioners and students (CAM, CIM) alike.
Subject : Export marketing.
Subject : Export marketing.
Subject : Internationales Management.
Subject : Internationales Management.
Subject : Internationales Marketing.
Subject : Internationales Marketing.
Subject : Produktpolitik.
Subject : Produktpolitik.
Dewey Classification : ‭658.848‬
LC Classification : ‭HF1416‬‭.L49 1998‬
NLM classification : ‭QP 680‬rvk
Added Entry : Housden, Matthew.
Parallel Title : International marketing
copyhttps://lib.clisel.com/site/catalogue/1008860
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