| Document Type
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BL
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| Record Number
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1009288
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| Doc. No
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b763658
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| Title & Author
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Consuming books : : the marketing and consumption of literature /\ edited by Stephen Brown.
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| Publication Statement
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London ;New York :: Routledge,, 2006.
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| Series Statement
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Routledge interpretive marketing research
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| Page. NO
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1 online resource (xv, 218 pages)
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| ISBN
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020302012X
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: 9780203020128
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0415367670
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9780415367677
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Rattles from the swill bucket / Stephen Brown -- Selling God's book / Russell Belk -- The extraordinary tale of an eight point eight million dollar book / Michael Thomas -- The pleasures of the used text : revealing traces of consumption / Janet L. Borgerson and Jonathan E. Schroeder -- Culture club : marketing and consuming The Da Vinci code / Kent Drummond -- Martin Amis on marketing / Daragh O'Reilly -- Paperback mother / Lisa O'Malley, Maurice Patterson and Caoilfhionn Ní Bheacháin -- On the commercial exaltation of artistic mediocrity : books, bread, postmodern statistics, surprising success stories, and the doomed magnificence of way too many big words / Morris B. Holbrook -- Book reading groups : a 'male outsider' perspective / Avi Shankar -- You can't tell a book by its cover : bookworms, bookcases and bookcrossing / Pauline Maclaran and Rosalind Masterson -- Consuming literature / Hope Jensen Schau -- Riddikulus! : consumer reflections on the Harry Potter phenomenon / Al Terego and Sue Denim -- Telling tales of Virago Press / Lorna Stevens -- No experience necessary (or, how I learned to stop worrying and love marketing) / Charles Chandler -- I write marketing textbooks but I'm really a swill guy / Chris Hackley -- A step-by-step guide to Bridget Jones's diary, Fight Club and the 'how-to' industry / Anthony Patterson and Stephen Brown.
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| Subject
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Authorship.
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Book industries and trade.
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Books and reading.
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Books-- Marketing.
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Booksellers and bookselling.
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Literature publishing.
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Authorship.
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Book industries and trade.
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Books and reading.
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Books-- Marketing.
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Booksellers and bookselling.
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LANGUAGE ARTS DISCIPLINES-- Publishing.
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| Subject
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Literature publishing.
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| Dewey Classification
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002/.068/8
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| LC Classification
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Z278.C66 2006eb
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| Added Entry
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Brown, Stephen,1955 March 23-
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