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" Process-based strategic planning / "
Rudolf Grünig, Richard Kühn ; translated from German by Anthony Clark.
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BL
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| Record Number
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1009434
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| Doc. No
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b763804
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| Uniform Title
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Grundlagen der strategischen Planung.English
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| Main Entry
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Grünig, Rudolf.
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| Title & Author
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Process-based strategic planning /\ Rudolf Grünig, Richard Kühn ; translated from German by Anthony Clark.
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| Edition Statement
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6th ed.
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| Publication Statement
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Heidelberg ;New York :: Springer,, ©2011.
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| Page. NO
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1 online resource (xxiv, 358 pages) :: illustrations
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| ISBN
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3642167152
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: 9783642167157
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3642167144
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9783642167140
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| Bibliographies/Indexes
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Includes bibliographical references (pages 353-358) and index.
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| Contents
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Process-based Strategic Planning; Preface; Brief contents; Contents; List of figures; List of insets; Introduction; Part I Idea of strategic planning; 1 Strategies, strategic planning and success potentials; 2 Development of strategic planning; 3 Assessment of strategies; Part II Process of strategic planning and resulting documents; 4 Strategic documents as the result of strategic planning; 5 Process of strategic planning; 6 Strategic analysis and planning toolbox; Part III Project planning, analysis and mission statement revision; 7 Strategy project planning; 8 Strategic analysis.
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| Abstract
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A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete e.
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| Subject
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Strategic planning.
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Affaires.
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BUSINESS ECONOMICS-- Strategic Planning.
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Science économique.
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Strategic planning.
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| Dewey Classification
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658.4/012
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| LC Classification
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HD30.28.G7813 2011
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| Added Entry
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Kühn, Richard,1939-
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