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" Corporate event project management / "
William O'Toole, Phyllis Mikolaitis.
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BL
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| Record Number
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1010306
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| Doc. No
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b764676
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| Main Entry
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O'Toole, William,1951-
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| Title & Author
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Corporate event project management /\ William O'Toole, Phyllis Mikolaitis.
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| Publication Statement
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New York :: Wiley,, ©2002.
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| Series Statement
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Wiley event management series
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| Page. NO
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1 online resource (xvi, 285 pages) :: illustrations
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| ISBN
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0471216127
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: 9780471216124
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0471402400
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9780471402404
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| Notes
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Includes index.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Corporate Event Project Management; Contents; Foreword; Preface; Chapter 1 Managing Events in the Corporate World; Chapter 2 The Corporate Event Project Management Process; Chapter 3 The Corporate Event Office and Documentation; Chapter 4 Venue: The Event Site; Chapter 5 Feasibility, Bidding, and Proposals; Chapter 6 Systems and Decisions; Chapter 7 Event Risk Management; Chapter 8 Contract Management; Chapter 9 The Web-Enabled Corporate Event; Chapter 10 The Corporate Event Manual; Chapter 11 Costing, Procurement, and Cash Flow; Chapter 12 Demonstrating Value Through Measurement and Analysis.
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| Abstract
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Corporate Event Project Management merges event and project management to create a new system of tools and techniques that enables corporate event managers to research, design, plan, co-ordinate, and evaluate any corporate event in order to produce a higher rate of return. It covers key topics such as choosing a venue or site, costing and procurement practices, evaluating risk management and reducing it with contract management, and maximizing exposure through the World Wide Web.
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| Subject
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Special events-- Management.
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SOCIAL SCIENCE-- Customs Traditions.
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Special events-- Management.
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| Dewey Classification
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394.2/068
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| LC Classification
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GT3405.O76 2002eb
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| Added Entry
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Mikolaitis, Phyllis.
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