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" Successful product management : "
Stephen Morse.
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BL
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| Record Number
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1010321
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| Doc. No
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b764691
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| Main Entry
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Morse, Stephen,1924-
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| Title & Author
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Successful product management : : a guide to strategy, planning and development /\ Stephen Morse.
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| Edition Statement
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2nd ed.
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| Publication Statement
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London :: Kogan Page,, 1998.
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| Series Statement
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Marketing in action series
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| Page. NO
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150 pages ;; 24 cm.
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| ISBN
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0749427027
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: 9780749427023
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| Notes
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Previous edition: 1994.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Abstract
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In this second edition, Stephen Morse focuses on the skills and techniques the product manager needs to be effective. It offers a practical approach to the product management system, covering all aspects of the tasks. The detailed examples and checklists will assist all product managers whether they are new to marketing or adapting their role as product managers.
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| Subject
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Product management.
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| Subject
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Product management.
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| Dewey Classification
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658.8
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| LC Classification
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HF5415M67 1998
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