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" Steal these ideas! : "
Steve Cone.
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BL
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| Record Number
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1011031
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| Doc. No
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b765401
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| Main Entry
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Cone, Steve,1950-
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| Title & Author
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Steal these ideas! : : marketing secrets that will make you a star /\ Steve Cone.
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| Edition Statement
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1st ed.
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| Publication Statement
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New York :: Bloomberg Press,, 2005.
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| Page. NO
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1 online resource (ix, 188 pages) :: illustrations
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| ISBN
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0470883049
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: 1576601919
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: 1576602257
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: 9780470883044
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: 9781576601914
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: 9781576602256
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| Notes
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Includes index.
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| Contents
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Three hidden ingredients in every winning marketing campaign -- In simple language : what is a brand? What makes it successful? How do you manage it? -- How to create a unique selling proposition -- Create, or hire, or beg, to build a memorable, distinctive personality for your business -- You have to be able to see it to read it -- Brochures kill trees : make the trees that die for you count -- Everlasting tag lines -- Think globally, act locally-- to a point -- Integration wins wars and the mind of the consumer -- Location, location, location : get the most from your media dollars -- No one ever bought anything from an English professor -- The three most important customer lessons you will ever learn -- The art of building effective loyalty programs -- Surprise! we're all getting older -- The big breakthrough idea : where does it come from? -- The web : hype and hope -- The power of public relations and sponsorships -- Politics and promotion -- In the spotlight -- Confucius and stardom -- How to make the most of your advertising agency -- The ten secrets you really need to steal -- Being all that we can be.
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| Abstract
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"A concise handbook of marketing ideas covering advertising, branding, public relations, direct response, and more, illustrated with examples of brands and successful and unsuccessful ads, written by a marketing executive with nearly 30 years of experience in the field"--Provided by publisher.
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| Subject
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Marketing.
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BUSINESS ECONOMICS-- Distribution.
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BUSINESS ECONOMICS-- Marketing-- General.
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Marketing.
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Marketing.
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.C54738 2005
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| NLM classification
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F713. 50clc
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