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" Beer school : "
Steve Hindy and Tom Potter.
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BL
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| Record Number
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1011498
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| Doc. No
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b765868
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| Main Entry
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Hindy, Steve,1949-
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| Title & Author
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Beer school : : bottling success at the Brooklyn Brewery /\ Steve Hindy and Tom Potter.
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| Publication Statement
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Hoboken, N.J. :: Wiley,, ©2005.
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| Page. NO
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xv, 288 pages :: illustrations ;; 23 cm
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| ISBN
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0470068671
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: 0471735124
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: 9780470068670
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: 9780471735120
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| Notes
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Includes index.
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| Contents
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Ch. 1. Steve talks about how choosing a partner is like a second marriage -- ch. 2. Steve discusses the importance of building a solid team -- ch. 3. Tom talks about creating the business plan : a money-raising tool and more -- ch. 4. Tom asks, "What's the true mission of the business?" -- ch. 5. Steve discusses the keys to successfully motivating employees -- ch. 6. Tom tells the story of their dot-com revolution : fishing for finance and failing -- ch. 7. Steve talks about building a brewery in Brooklyn -- ch. 8. Steve discusses publicity : the press wants you! -- ch. 9. Steve reveals how the revolution kills its leaders first -- ch. 10. Tom talks about cashing out and reinventing the business, again -- ch. 11. Tom wants to know if you have what it takes.
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| Abstract
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"In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States. If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures)."--Jacket.
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| Subject
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Brooklyn Brewery-- History.
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Brooklyn Brewery.
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| Subject
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Beer industry-- New York (State)-- New York-- History.
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Brewing industry-- New York (State)-- New York-- History.
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Beer industry.
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Brewing industry.
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Brauerei.
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Brooklyn (New York, N.Y.), History.
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Brooklyn (N.Y.)
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New York (State), New York, Brooklyn.
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New York (State), New York.
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New York- Brooklyn.
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| Dewey Classification
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338.7/66342/0974723
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| LC Classification
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HD9397.U54B744 2005
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| NLM classification
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BRA 026nstub
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ZY 1600rvk
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| Added Entry
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Potter, Tom,1955-
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