| Document Type
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BL
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| Record Number
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1011592
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| Doc. No
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b765962
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| Main Entry
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Bok, Derek Curtis.
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| Title & Author
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Universities in the marketplace : : the commercialization of higher education /\ Derek Bok.
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| Publication Statement
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Princeton, N.J. :: Princeton University Press,, 2003.
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| Page. NO
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xi, 233 pages ;; 25 cm
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| ISBN
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0691114129
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: 0691120129
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: 9780691114125
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: 9780691120126
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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The roots of commercialization -- Avoiding bias -- Athletics -- Scientific research -- Education -- The benefits and costs of commercialization -- Reforming athletics -- Protecting the integrity of research -- Preserving educational values -- Living up to the rules -- Seizing the moment.
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| Abstract
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Is everything in a university for sale if the price is right? In this book, one of America's leading educators cautions that the answer is all too often "yes." Taking the first comprehensive look at the growing commercialization of our academic institutions, Derek Bok probes the efforts on campus to profit financially not only from athletics but increasingly, from education and research as well. He shows how such ventures are undermining core academic values and what universities can do to limit the damage. Commercialization has many causes, but it could never have grown to its present state had it not been for the recent, rapid growth of money-making opportunities in a more technologically complex, knowledge-based economy. A brave new world has now emerged in which university presidents, enterprising professors, and even administrative staff can all find seductive opportunities to turn specialized knowledge into profit. Bok argues that universities, faced with these temptations, are jeopardizing their fundamental mission in their eagerness to make money by agreeing to more and more compromises with basic academic values. He discusses the dangers posed by increased secrecy in corporate-funded research, for-profit Internet companies funded by venture capitalists, industry-subsidized educational programs for physicians, conflicts of interest in research on human subjects, and other questionable activities. While entrepreneurial universities may occasionally succeed in the short term, reasons Bok, only those institutions that vigorously uphold academic values, even at the cost of a few lucrative ventures, will win public trust and retain the respect of faculty and students. Candid, evenhanded, and eminently readable, Universities in the Marketplace will be widely debated by all those concerned with the future of higher education in America and beyond.
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| Subject
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Business and education-- United States.
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Education, Higher-- Economic aspects-- United States.
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Universities and colleges-- United States-- Sociological aspects.
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Education, Continuing.
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Universities.
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Enseignement supérieur-- Aspect économique-- États-Unis.
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Industrie et éducation-- États-Unis.
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Universités-- États-Unis-- Aspect sociologique.
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Aspect sociologique.
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Aspects économiques.
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Business and education-- United States.
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Business and education.
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Économie du savoir-- États-Unis.
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Éducation-- Aspect économique-- États-Unis.
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Education, Higher-- Economic aspects-- United States.
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Education, Higher-- Economic aspects.
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Enseignement supérieur-- Aspect économique-- États-Unis.
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Enseignement supérieur.
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Industrie et éducation-- États-Unis.
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Politique commerciale.
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Relation école-industrie.
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Sociologie de l'éducation.
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Universités-- Aspect social-- États-Unis.
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Universités.
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Universities and colleges-- Sociological aspects.
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Universities and colleges-- United States-- Sociological aspects.
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Aspect commercial.
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Aspect économique.
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Enseignement universitaire.
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Marketing.
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Onderzoek.
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Sport.
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Université
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Universiteiten.
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Vercommercialisering.
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Etats-Unis d'Amérique.
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États-Unis.
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United States.
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| Dewey Classification
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338.4/3378
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| LC Classification
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LC67.62.B65 2003
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| NLM classification
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81.80bcl
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