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" Olympic turnaround : "
Michael Payne ; foreword by Sir Martin Sorrell.
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BL
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| Record Number
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1011702
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| Doc. No
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b766072
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| Main Entry
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Payne, Michael,1958-
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| Title & Author
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Olympic turnaround : : how the Olympic Games stepped back from the brink of extinction to become the world's best known brand /\ Michael Payne ; foreword by Sir Martin Sorrell.
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| Publication Statement
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Westport, Conn. :: Praeger Publishers,, 2006.
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| Page. NO
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1 online resource (xix, 332 pages, 12 unnumbered pages of plates) :: illustrations
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| ISBN
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0313080496
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: 9780313080494
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0275990303
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9780275990305
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| Bibliographies/Indexes
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Includes bibliographical references (pages 295-316) and index.
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| Contents
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Rings side seat -- Scorpion wars -- Shock and awe -- The shoemaker's vision -- Beyond a brand -- Beating the ambushers -- Operation perfect hosts -- Making IT happen -- To the brink and back -- Coming home -- The future of the rings -- Appendix: The rings and the small screen.
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| Abstract
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Higher, faster, stronger ... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess, but also of tragedy and disgrace. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael Payne, who served as the International Olympic Committee's top marketer for over twenty years, offers unprecedented access to the people and negotiations behind one of the most dramat.
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| Subject
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Olympics-- Political aspects-- History.
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Sports and state-- History.
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Olympics-- Political aspects.
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SPORTS RECREATION-- Olympics.
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Sports and state.
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| Dewey Classification
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796.48
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| LC Classification
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GV721.5.P34 2006eb
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