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" Effective promotional planning for e-Business / "


Document Type : BL
Record Number : 1011765
Doc. No : b766135
Main Entry : Ace, Cathy,1960-
Title & Author : Effective promotional planning for e-Business /\ Cathy Ace.
Publication Statement : Oxford :: Butterworth-Heinemann,, 2002.
Series Statement : Marketing series. Professional development
Page. NO : 290 pages :: illustrations ;; 24 cm
ISBN : 0750652683
: : 9780750652681
Notes : Includes index.
: Published in association with the Chartered Institute of Marketing.
Subject : Electronic commerce-- Marketing.
Subject : Marketing.
Subject : Marketing.
Subject : Marktkommunikation
Subject : Internet.
Dewey Classification : ‭658.8402854678‬
LC Classification : ‭HF5548.32‬‭.A23 2002‬
NLM classification : ‭QP 650‬rvk
Added Entry : Chartered Institute of Marketing.
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