| Document Type
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BL
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| Record Number
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1011961
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| Doc. No
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b766331
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| Main Entry
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Ruskin-Brown, Ian.
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| Title & Author
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Marketing your service business /\ Ian Ruskin-Brown.
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| Publication Statement
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London :: Thorogood,, ©2005.
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| Page. NO
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1 online resource (viii, 260 pages) :: illustrations
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| ISBN
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1281204935
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: 1423788281
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: 1854184032
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: 6611204938
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: 9781281204936
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: 9781423788287
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: 9781854184030
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: 9786611204938
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1854183117
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1854183168
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9781854183118
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9781854183163
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| Notes
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Includes index.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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The author; Contents; Introduction; ONE Why service? Fostering the firm's most valuable asset; TWO What is a service?; THREE The why and where of service; FOUR Competing in time (CIT); FIVE The service product and its positioning; SIX Service is a people business; SEVEN Making the service tangible; EIGHT Process (delivering the service); NINE Managing service resources; TEN Segmenting a service market; ELEVEN Promoting a service; TWELVE Pricing a service; THIRTEEN Seriously seeking the feedback; INDEX.
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| Abstract
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A practical grounding in the special techniques required for marketing a service business.
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| Subject
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Service industries-- Marketing.
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| Subject
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BUSINESS ECONOMICS-- Industries-- General.
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| Subject
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Business Economics.
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| Subject
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Industries.
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| Subject
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Service industries-- Marketing.
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| Dewey Classification
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338.40688
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| LC Classification
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HD9980.5.R86 2005eb
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