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" Getting China and India right : "
Anil K. Gupta, Haiyan Wang.
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BL
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| Record Number
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1012150
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| Doc. No
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b766520
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| Main Entry
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Gupta, Anil K.,1949-
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| Title & Author
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Getting China and India right : : strategies for leveraging the world's fastest-growing economies for global advantage /\ Anil K. Gupta, Haiyan Wang.
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| Edition Statement
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1st ed.
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| Publication Statement
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San Francisco :: Jossey-Bass,, ©2009.
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| Page. NO
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xvi, 254 pages :: illustrations ;; 24 cm
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| ISBN
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0470284242
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: 9780470284247
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| Bibliographies/Indexes
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Includes bibliographical references (pages 229-238) and index.
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| Contents
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China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020.
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| Abstract
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"This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow."--Jacket.
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| Subject
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Globalization.
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Marketing-- China.
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Marketing-- India.
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Globalization.
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Globalization.
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Marketing-- China.
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Marketing-- India.
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Marketing.
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China.
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India.
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| Dewey Classification
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658/.0490951
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| LC Classification
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HF5415.12.C5G87 2009
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| NLM classification
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F723clc
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F733.03clc
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F733.513clc
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| Added Entry
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Wang, Haiyan, (Consultant)
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