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" Football brands / "
Sue Bridgewater.
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BL
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| Record Number
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1012207
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| Doc. No
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b766577
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| Main Entry
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Bridgewater, Susan.
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| Title & Author
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Football brands /\ Sue Bridgewater.
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| Publication Statement
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Basingstoke ;New York :: Palgrave Macmillan,, 2010.
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| Page. NO
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ix, 194 pages :: illustrations ;; 25 cm
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| ISBN
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0230232531
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: 9780230232532
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Introduction: Why view football clubs and organizations as brands? -- What is a football brand? -- Brand relationships in football -- Understanding the football 'brandscape' -- Football brand experiences -- Globalization of football brands -- Managing football brands through different stages of the lifecycle.
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| Abstract
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Researchers, media and analysts increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional and rational ties with football clubs seem to parallel the discussion of consumer and business relationships with brands in the broader marketing sphere. Moreover, the field of marketing theory and practice has, over recent decades, widened its interest in brands in different sectors, examples being corporate brands, global brands, not-for-profit brands and e-brands. This book reviews research material in the field of branding and marketing in the football industry.
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| Subject
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Branding (Marketing)
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Soccer-- Marketing.
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Branding (Marketing)
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Business and Management.
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Fußball
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Marke
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Marketing
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Soccer-- Marketing.
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Marketing.
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Merken (commercie)
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Voetbal.
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| Dewey Classification
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658.827
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| LC Classification
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HD69.B7B75 2010
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