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" What is packaging design? / "
Giles Calver.
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BL
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| Record Number
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1012215
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| Doc. No
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b766585
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| Main Entry
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Calver, Giles.
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| Title & Author
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What is packaging design? /\ Giles Calver.
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| Publication Statement
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Mies, Switzerland ;Hove, UK :: RotoVision,, ©2004.
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| Series Statement
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Essential design handbooks
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| Page. NO
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255 pages :: illustrations (chiefly color) ;; 23 cm
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| ISBN
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2880466180
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: 9782880466183
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| Notes
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Cover title.
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Includes index and glossary.
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| Abstract
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"What is Packaging Design? deconstructs the component parts of packaging design. It discusses how each component - such as structure, information layout and hierarchy, photography and illustration, and finishes - are used in isolation and in relation to each other. It also demonstrates the rich and varied approaches to packaging design, and how designers are constantly seizing new technological solutions to clients' needs." "Packaging design is practiced by an eclectic group of designers. Some are part of very large consultancies operating globally, while others work individually, for specific markets, countries, or from within in an in-house design team. This book concludes with an analysis of a diverse group of designers who demonstrate how stimulating and creative packaging design can be - thinking outside the box."--Jacket.
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| Subject
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Packaging-- Design.
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Conditionnement (Emballage)-- Design.
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Art publicitaire.
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Design.
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Emballage.
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Packaging-- Design.
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| Dewey Classification
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658.564
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| LC Classification
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NC1002.P33C35 2004
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