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" Storytelling for grantseekers : "
Cheryl A. Clarke ; foreword by Frances N. Phillips.
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BL
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| Record Number
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1012235
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| Doc. No
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b766605
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| Main Entry
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Clarke, Cheryl,1955-
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| Title & Author
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Storytelling for grantseekers : : a guide to creative nonprofit fundraising /\ Cheryl A. Clarke ; foreword by Frances N. Phillips.
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| Edition Statement
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Second edition.
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| Publication Statement
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San Francisco, CA :: Jossey-Bass,, [2009]
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| Page. NO
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xxii, 192 pages ;; 24 cm
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| ISBN
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0470381221
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: 9780470381229
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| Notes
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Includes index.
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| Contents
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Introduction: Why storytelling? -- First steps: Getting ready for grantseeking -- Research and relationships: Finding and cultivating your audience -- The short story: Writing letters of inquiry -- The proposal narrative: Introducing the characters and the place -- The need or problem: Building tension and conflict into your story -- Goals, objectives, and methods: Making changes by addressing the problem -- Evaluation and future funding: Writing the epilogue and planning for a sequel -- The budget: Translating your story from words to numbers -- The summary, titles, and headings: Preparing your marketing copy -- Packaging: Publishing your proposal story -- Site visits and beyond: Interacting with funders -- Beyond grants: Applying the storytelling method -- Appendix: The final manuscript: Two letter proposal samples.
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| Abstract
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Oftentimes, people charged with the task of writing grant proposals have little or no training in the process, and many actually feel intimidated by the act of writing. In Storytelling for Grantseekers, consultant and trainer Cheryl A. Clarke helps fundraisers overcome these hurdles by presenting an organic approach to proposal writing. Grantseekers who have used this process discover that telling the organization's story in narrative form (complete with settings, characters, antagonists, and resolutions), can help them connect with grantmakers and ultimately have greater success with funders. This guide contains the resources needed to help craft a synopsis, package a compelling story, and create a short story approach to the inquiry and cover letters that support the larger proposal. Clarke walks grantseekers through all the phases of developing an effective proposal and highlights the creative elements that link components to each other and unify the entire proposal. Clarke also stresses the need to see proposal writing as part of a larger grantseeking effort, one that emphasizes preparation, working with the entire development staff, and maintaining good relations with funders.
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| Subject
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Fund raising.
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Proposal writing for grants.
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Fund raising.
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Proposal writing for grants.
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| Dewey Classification
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658.15/224
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| LC Classification
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HV41.2.C53 2009
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| Parallel Title
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Storytelling for grant seekers
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