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" Pro logo : "


Document Type : BL
Record Number : 1012627
Doc. No : b766997
Main Entry : Chevalier, Michel,1943-
Title & Author : Pro logo : : brands as a factor of progress /\ Michel Chevalier and Gérald Mazzalovo ; [translation: Joe LaCour].
Publication Statement : New York :: Palgrave Macmillan,, 2004.
Page. NO : xiv, 288 pages, 32 pages of plates :: illustrations (some color) ;; 24 cm
ISBN : 1403918252
: : 9781403918253
Notes : "First published 2003 in France by Éditions d'Organisation as Pro logo: plaidoyer pour les marques"--Title page verso.
Bibliographies/Indexes : Includes bibliographical references and index.
Subject : Brand name products-- Management.
Subject : Brand name products.
Subject : Consumer behavior.
Subject : Corporate image.
Subject : Customer relations.
Subject : Logos (Symbols)
Subject : Brand name products-- Management.
Subject : Brand name products.
Subject : Consumer behavior.
Subject : Corporate image.
Subject : Customer relations.
Subject : Logos (Symbols)
Dewey Classification : ‭658.8/27‬
LC Classification : ‭HD69.B7‬‭C474 2004‬
Added Entry : Mazzalovo, Gerald.
copyhttps://lib.clisel.com/site/catalogue/1012627
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