| Document Type
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BL
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| Record Number
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1013209
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| Doc. No
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b767579
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| Main Entry
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Furtwengler, Dale.
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| Title & Author
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Pricing for profit : : how to command higher prices for your products and services /\ Dale Furtwengler.
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| Publication Statement
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New York :: American Management Association,, ©2010.
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| Page. NO
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1 online resource (xii, 217 pages)
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| ISBN
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0814415180
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: 9780814415184
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0814415172
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9780814415177
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Acknowledgments; Introduction; 1 Ignorance Isn't Bliss: It's EXPENSIVE; 2 Know Thyself ... and You'll Know Others, Too; 3 Elementary School Math: Quantifying Value; 4 Customers' Delight: Discovering the Value; 5 Icing on the Cake: Bundling for Greater Profits; 6 Avoiding No: Using Options to Close the Sale; 7 Value as a Marketing Tool: Attracting the Right Buyers; 8 The Value Trap: Avoiding the Pitfalls of Change; 9 The Economy: It Just Doesn't Matter!; 10 Make More, Work Less; Notes; Index.
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| Abstract
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Few businesses are compensated well for the value they provide.
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| Subject
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Marketing.
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| Subject
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Markup.
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Pricing.
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BUSINESS ECONOMICS-- Sales Selling-- Management.
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| Subject
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Marketing.
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Markup.
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| Subject
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Pricing.
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| Dewey Classification
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658.8/16
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| LC Classification
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HF5416.5.F87 2010eb
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