| Document Type
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BL
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| Record Number
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1013593
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| Doc. No
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b767963
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| Main Entry
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Frick, Tim.
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| Title & Author
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Return on engagement : : content, strategy, and design techniques for digital marketing /\ Tim Frick.
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| Publication Statement
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Boston, Mass. :: Focal Press,, ©2010.
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| Page. NO
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1 online resource (xvii, 319 pages) :: color illustrations
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| ISBN
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0240812832
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: 0240812840
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: 9780240812830
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: 9780240812847
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9780240812830
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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The grand plan -- On-site strategy -- Off-site strategy -- On-site techniques : content -- Design -- Content management systems -- Development -- The blog -- Really simple syndication -- E-mail marketing -- Social media overview -- Social media optimization -- Web video production -- Video sharing, distribution & metadata -- Measurement -- Bringing it all together : book of odds.
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| Abstract
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Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the impor.
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| Subject
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Internet marketing.
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Social media-- Marketing.
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Strategic planning.
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BUSINESS ECONOMICS-- E-Commerce-- Internet Marketing.
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BUSINESS ECONOMICS-- Mail Order.
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BUSINESS ECONOMICS-- Marketing-- Direct.
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BUSINESS ECONOMICS-- Marketing-- Multilevel.
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BUSINESS ECONOMICS-- Marketing-- Telemarketing.
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| Subject
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Internet marketing.
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| Subject
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Strategic planning.
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| Dewey Classification
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658.8/72
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| LC Classification
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HF5415.1265.F745 2010eb
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