| Document Type
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BL
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| Record Number
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1013662
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| Doc. No
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b768032
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| Main Entry
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Robles, Fernando.
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| Title & Author
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Winning strategies for the new Latin markets /\ Fernando Robles, Françoise Simon, Jerry Haar.
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| Publication Statement
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Upper Saddle River, NJ :: Financial Times/Prentice Hall,, ©2003.
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| Series Statement
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Financial Times Prentice Hall books
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| Page. NO
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1 online resource (xxviii, 364 pages) :: illustrations, map.
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| ISBN
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0130617164
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: 0131480677
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: 9780130617163
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: 9780131480674
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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The new environment. Latin business in the new economy -- The Latin consumer markets: convergence or fragmentation? -- The Latin market competitive landscape -- Sector-specific strategies. Building the infrastructure network -- Reaching the new Latin consumers -- Funding the Latin market growth -- Improving health services and products -- Conclusion. Windows of opportunity and winning strategies for Latin markets.
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| Subject
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Competition-- Latin America.
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Consumption (Economics)-- Latin America.
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Industries-- Latin America, Case studies.
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Infrastructure (Economics)-- Latin America.
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BUSINESS ECONOMICS-- Economic Conditions.
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BUSINESS ECONOMICS-- Economic History.
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BUSINESS ECONOMICS-- Economics-- Comparative.
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Commerce.
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Competition.
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Consumption (Economics)
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Industries.
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Infrastructure (Economics)
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POLITICAL SCIENCE-- Economic Conditions.
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| Subject
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Latin America, Commerce.
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| Subject
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Latin America.
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| Dewey Classification
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330.98
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| LC Classification
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HF3230.5.Z5R63 2003eb
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| Added Entry
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Haar, Jerry,1947-
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Simon, Françoise.
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