| Document Type
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BL
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| Record Number
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1013867
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| Doc. No
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b768237
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| Main Entry
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McDowell, Walter.
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| Title & Author
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Branding TV : : principles and practices /\ by Walter McDowell and Alan Batten.
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| Edition Statement
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[2nd ed.].
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| Publication Statement
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Amsterdam ;Boston :: Elsevier/Focal Press,, ©2005.
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| Page. NO
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1 online resource (x, 158 pages) :: illustrations
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| ISBN
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0080460437
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: 0240807537
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: 1136034730
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: 1136034749
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: 1280630817
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: 661063081X
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: 9780080460437
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: 9780240807539
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: 9781136034732
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: 9781136034749
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: 9781280630811
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: 9786610630813
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0240807537
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| Notes
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Previous edition: Washington, D.C.: National Association of Broadcasters. 1999.
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| Bibliographies/Indexes
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Includes bibliographical references (page 143) and index.
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| Contents
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CHAPTER 12: First, You Need A PlanCHAPTER 13: What to Brand: Setting Priorities; CHAPTER 14: Using On-Air Media for Branding; CHAPTER 15: Effective Use of Advertising Media; CHAPTER 16: Public Relations and Contests as Branding Tools; CHAPTER 17: The TV Station: WFXX; CHAPTER 18: Dealing with the Digital World; CHAPTER 19: Legal Issues Surrounding Branding: Branding and the Law; CHAPTER 20: The Future: Limitless Choice and the Future.
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| Abstract
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Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity.
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| Subject
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Brand name products.
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| Subject
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Television broadcasting.
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Brand name products.
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| Subject
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TECHNOLOGY ENGINEERING-- Television Video.
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| Subject
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Television broadcasting.
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| Subject
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Merken.
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| Subject
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Reclame.
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| Subject
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Televisiestations.
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| Dewey Classification
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384.55/1
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| LC Classification
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HE8700.8.M25 2005eb
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| Added Entry
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Batten, Alan.
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| Added Entry
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National Association of Broadcasters.
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