| Document Type
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BL
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| Record Number
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1014086
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| Doc. No
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b768456
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| Main Entry
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Treadaway, Chris,1974-
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| Title & Author
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Facebook marketing : : an hour a day /\ Chris Treadaway, Mari Smith.
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| Publication Statement
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Indianapolis :: Wiley Pub.,, ©2010.
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| Page. NO
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xx, 291 pages :: illustrations ;; 24 cm
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| ISBN
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0470569646
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: 9780470569641
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations.
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| Abstract
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"Packed with smart tactics and invaluable tips, this unique book shows you how to leverage everything Facebook has to offer, from events and applications to pay-per-click advertising, analytics, Facebook Connect, and much more. See how other companies are succeeding, find out what to do and what not to do, and produce a winning campaing with this hands-on guide"--Page 4 of cover.
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| Subject
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Internet marketing.
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Social networks-- Computer network resources.
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Internet marketing.
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Marketing strategy-- facebook.
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Marketing-- internet.
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Marknadsföring via internet.
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Social networks-- Computer network resources.
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| Subject
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Facebook
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Facebook.
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Marketinginstrument
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Facebook (Electronic resource)
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Facebook (Electronic resource)
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Facebook (Electronic resource)
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| Dewey Classification
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658.8/72
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| LC Classification
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HF5415.1265.T74 2010
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| NLM classification
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85.40bcl
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85.40.bcl
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| Added Entry
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Smith, Mari,1966-
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| Added Entry
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Facebook (Firm)
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