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" The affluent consumer : "


Document Type : BL
Record Number : 1014100
Doc. No : b768470
Main Entry : Michman, Ronald D.
Title & Author : The affluent consumer : : marketing and selling the luxury lifestyle /\ Ronald D. Michman and Edward M. Mazze.
Publication Statement : Westport, Conn. :: Praeger Publishers,, 2006.
Page. NO : 1 online resource (x, 194 pages)
ISBN : 0275992829
: : 0313086516
: : 9780275992828
: : 9780313086519
Notes : Title from title screen.
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.
Subject : Affluent consumers-- United States.
Subject : Luxuries-- United States-- Marketing.
Subject : Target marketing-- United States.
Subject : Affluent consumers.
Subject : BUSINESS ECONOMICS-- Marketing-- Research.
Subject : Business Economics.
Subject : Commerce.
Subject : Luxuries-- Marketing.
Subject : Marketing Sales.
Subject : Target marketing.
Subject : United States.
Dewey Classification : ‭658.8/343‬
LC Classification : ‭HF5415.33.U6‬‭M53 2006eb‬
Added Entry : Mazze, Edward M.
copyhttps://lib.clisel.com/site/catalogue/1014100
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