| Document Type
|
:
|
BL
|
| Record Number
|
:
|
1014312
|
| Doc. No
|
:
|
b768682
|
| Main Entry
|
:
|
Sims, Michael.
|
| Title & Author
|
:
|
Working with agencies : : an insider's guide /\ Michael Sims.
|
| Publication Statement
|
:
|
Chichester, England ;Hoboken, NJ :: Wiley,, ©2005.
|
| Page. NO
|
:
|
1 online resource ([xvi, 278] pages) :: illustrations
|
| ISBN
|
:
|
0470024623
|
|
|
:
|
: 9780470024621
|
|
|
:
|
0470024615
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index.
|
| Contents
|
:
|
WORKING WITH AGENCIES An Insider's Guide; CONTENTS; INTRODUCTION; ACKNOWLEDGEMENTS; 1 AGENCIES: CAN'T LIVE WITH THEM, CAN'T LIVE WITHOUT THEM; 2 HOW AN AGENCY WORKS BEHIND THE SCENES; 3 SELECTING AN AGENCY; 4 BRIEFING AN AGENCY; 5 CHAMPIONING THE CREATIVE PRODUCT; 6 SMOOTHING THE WAY FOR EFFECTIVE CAMPAIGNS; 7 TAKING CARE OF THE FINANCES OF THE RELATIONSHIP; 8 DEVELOPING A LONG-TERM RELATIONSHIP; EPILOGUE; REFERENCES; USEFUL INFORMATION SOURCES; ABOUT THE AUTHOR; INDEX.
|
| Abstract
|
:
|
The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance.
|
| Subject
|
:
|
Marketing research companies.
|
| Subject
|
:
|
BUSINESS ECONOMICS-- Marketing-- Research.
|
| Subject
|
:
|
Marketing research companies.
|
| Dewey Classification
|
:
|
658.8/3
|
| LC Classification
|
:
|
HF5415.2.S485 2005eb
|