| Document Type
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BL
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| Record Number
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1014665
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| Doc. No
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b769035
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| Main Entry
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Scott, Mark C.
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| Title & Author
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Heartland : : how to build companies as strong as countries /\ Mark C. Scott.
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| Publication Statement
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Chichester ;New York :: Wiley,, ©2001.
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| Page. NO
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1 online resource (xiv, 209 pages) :: illustrations, map
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| ISBN
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0470845457
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: 9780470845455
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0471499366
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9780471499367
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| Bibliographies/Indexes
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Includes bibliographical references (pages 195-200) and index.
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| Contents
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Heartland; Contents; Preface: a map of the human heart; 1 The ambivalent corporation: global giant or house of straw?; 2 Corporate schizophrenia: the national Jekyll versus the global Hyde; 3 Creating societies: the case of the Nation State; 4 State versus corporation: identifying the common genes; 5 The state of the Nation State: opportunity or threat?; 6 Founding the corporate state: laying the philosophical foundations; 7 The moral foundation: answering the great 'why?'; 8 The selfish gene: learning to think 'us', not 'me, me, me . . .'; 9 The identity game: answering the great 'who am I?'
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10 The origin of species: the history of history11 The restless spirit: the perpetual interrogative; 12 Positive thinking: things can only get better; 13 Lady Enigma: the hunger for forbidden fruit; 14 Differentiation or death: fortifying the heartland of the firm; Select bibliography; Index.
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| Abstract
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In his acclaimed Reinspiring the Corporation, competitive strategy expert Mark Scott introduced a dynamic approach to building employee commitment for competitive excellence. Now Scott breaks new ground with a revolutionary approach to harnessing the energy and talents of employees of multinational firms. In a radical departure from conventional thinking on the subject, which tends to focus exclusively on the structural challenges of managing transnational enterprises, Scott focuses on the social dimension.
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| Subject
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Industrial management.
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Industrial organization.
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BUSINESS ECONOMICS-- Industrial Management.
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BUSINESS ECONOMICS-- Management Science.
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BUSINESS ECONOMICS-- Management.
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BUSINESS ECONOMICS-- Organizational Behavior.
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| Subject
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Industrial management.
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| Subject
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Industrial organization.
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| Dewey Classification
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658
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| LC Classification
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HD31.S346 2001eb
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