| Document Type
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BL
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| Record Number
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1014728
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| Doc. No
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b769098
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| Main Entry
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Forrester, Duane.
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| Title & Author
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Turn clicks into customers : : proven marketing techniques for converting online traffic into revenue /\ Duane Forrester.
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| Publication Statement
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New York :: McGraw-Hill,, ©2010.
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| Page. NO
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xv, 220 pages :: illustrations ;; 24 cm
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| ISBN
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0071635165
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: 9780071635165
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| Notes
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Includes index.
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| Contents
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Search marketing overview: the essentials -- Performing organic search marketing: driving low-cost traffic -- Converting organic search marketing: the five pillars of trust -- Paid search marketing: driving customers to your web site -- Local search marketing: narrowing your scope -- Videos and webinars: profit from sharing your knowledge -- Internet advertising banners: a tried and true method -- Social networking and blogging: the new ways to get conversions -- Blogs and communities: the predecessors of social media -- E-mail marketing: tread carefully to reap great rewards -- Shopping carts: optimizing the checkout process -- Analytics: running the numbers -- Industry expert interviews: direct advice and insights from successful people -- Case studies.
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| Abstract
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This book reveals proven techniques not only for standing out in a crowded marketplace but also for reaching customers who are most eager to buy your products or services.--[book cover].
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| Subject
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Customer relations.
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| Subject
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Internet advertising.
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| Subject
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Internet marketing.
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Business and Management.
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| Subject
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Customer relations.
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| Subject
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Internet advertising.
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| Subject
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Internet marketing.
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| Dewey Classification
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658.8/72
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| LC Classification
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HF5415.1265.F673 2010
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| NLM classification
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F713.36clc
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