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" Starbucks / "


Document Type : BL
Record Number : 1014777
Doc. No : b769147
Main Entry : Bussing-Burks, Marie,1958-
Title & Author : Starbucks /\ Marie Bussing-Burks.
Publication Statement : Santa Barbara, Calif. :: Greenwood Press,, ©2009.
Series Statement : Corporations that changed the world
Page. NO : 1 online resource (xiv, 154 pages) :: illustrations
ISBN : 0313364583
: : 0313364591
: : 1282337556
: : 6612337559
: : 9780313364587
: : 9780313364594
: : 9781282337558
: : 9786612337550
: 9780313364587
Bibliographies/Indexes : Includes bibliographical references (pages 143-149) and index.
Contents : Origins and history of Starbucks -- The founders and early management team -- Strategies and innovations : the coffee culture -- Guiding principles and coffee social responsibility -- How Starbucks moved ahead of the competition -- Financial results and Starbucks leadership -- Controversy and coffee competition -- Transition and future prospects.
Abstract : Starbucks tells the story of how a single retail outlet opened in 1971 became the world's largest chain of coffeehouses, and for that matter, one of the largest franchises of any kind, with over 10 billion in sales in 2008.
Subject : Starbucks Coffee Company.
: Starbucks Coffee Company.
Subject : Coffee industry-- United States.
Subject : Organizational effectiveness-- United States.
Subject : BUSINESS ECONOMICS-- Industries-- Agribusiness.
Subject : Coffee industry.
Subject : Organizational effectiveness.
Subject : TECHNOLOGY ENGINEERING-- Agriculture-- Sustainable Agriculture.
Subject : United States.
Dewey Classification : ‭338.1/7373‬
LC Classification : ‭HD9199.U54‬‭S732 2009eb‬
copyhttps://lib.clisel.com/site/catalogue/1014777
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