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" The pricing and revenue management of services : "
Irene C.L. Ng.
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BL
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| Record Number
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1015324
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b769694
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| Main Entry
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Ng, Irene C. L.
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| Title & Author
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The pricing and revenue management of services : : a strategic approach /\ Irene C.L. Ng.
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| Publication Statement
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London ;New York :: Routledge,, 2008.
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| Series Statement
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Routledge advances in management and business studies ;; 36
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| Page. NO
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xxii, 174 pages :: illustrations ;; 24 cm
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| ISBN
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020369659X
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: 0415350778
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: 0415350778
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: 0415551951
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: 9780203696590
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: 9780415350778
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: 9780415551953
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Abstract
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"In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking." "This book will be of much interest to professionals and academics alike, specifically for managers in the service industry and as a text for executive training programmes. It would also be a useful supplementary text for students engaged with marketing and revenue and operations management in services."--Jacket.
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| Subject
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Revenue management.
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Diensten.
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Dienstleistungsbetrieb
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Dienstleistungssektor
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Preispolitik
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Prijsbeleid.
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Prissättning.
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Revenue Management
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Revenue management.
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Strategisch management.
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Yield management.
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| Dewey Classification
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658.1554
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| LC Classification
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HD60.7.N5 2007
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| NLM classification
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85.30bcl
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QQ 250rvk
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