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" Internal marketing : "
edited by Richard J. Varey and Barbara R. Lewis.
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BL
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| Record Number
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1015444
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b769814
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| Title & Author
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Internal marketing : : directions of management /\ edited by Richard J. Varey and Barbara R. Lewis.
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| Publication Statement
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London ;New York :: Routledge,, 2000.
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| Page. NO
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1 online resource (xvii, 311 pages) :: illustrations
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| ISBN
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0203207351
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: 0203207351
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: 0203207386
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: 0415213177
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: 6610324174
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: 9780203207352
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: 9780203207383
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: 9780415213172
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: 9786610324170
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0415213177
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0415213185
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9780415213189
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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From hierarchy to enterprise : internal markets are the foundation for a knowledge economy / William E. Halal -- Internal marketing in the light of relationship marketing and network organizations / Evert Gummesson -- The strengths and weaknesses of internal marketing / David Ballantyne -- Effectiveness implies leaving myths aside / Jean-Paul Flipo -- Managerial interactions of internal marketing / Audrey Gilmore -- Internal marketing in small manufacturing firms : extending the concept to encompass organisational learning / Ian Chaston -- Employee attitudes and responses to internal marketing / Gillian Hogg, Sara Carter -- Get close to the internal customer or keep your distance? / Susan K. Foreman -- Minimizing internal communication gaps by using Business Television / Bernd Stauss, Frank Hoffmann -- The business value of buy-in : how staff understanding and commitment impact on brand and business performance / Kevin Thomson, Lorrie A. Hecker -- Services marketing starts from within / Leonard L. Berry, A. Parasuraman -- Internal marketing : a relationships and value-creation view / Peter A. Dunne, James G. Barnes -- A meta-model of internal marketing / Mohammed Rafiq, Pervaiz K. Ahmed -- Internal relationship management : broadening the scope of internal marketing / Paivi Voima -- Internal marketing : a step too far / Peter Mudie -- A broader conception of internal marketing : a social constructionist perspective / Richard J. Varey -- End-view : directions for management / Richard J. Varey, Barbara R. Lewis.
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| Abstract
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Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication.Comprising new theoretical and empirical work, this book also features in depth c.
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Market segmentation.
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Marketing channels.
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Marketing-- Management.
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Circuits de distribution.
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Marketing-- Gestion.
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Segmentation du marché
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Market segmentation.
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Marketing channels.
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Marketing-- Management.
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| Dewey Classification
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658.8/02
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| LC Classification
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HF5415.13.I577 2000eb
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| Added Entry
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Lewis, Barbara R.
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Varey, Richard J.,1955-
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